Tuesday, 2 October 2018

When picking a name for your new business, ditch the thesaurus

The Globe and Mail published an article about the importance of picking the right name for a business. Tim Silk, professor of marketing and behavioural science at UBC’s Sauder School of Business, suggests trying an implicit association test to find out what the brand evokes.

Read more from UBC https://news.ubc.ca/2018/10/02/when-picking-a-name-for-your-new-business-ditch-the-thesaurus/

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