Tuesday, 26 June 2018

Micro-targeting: How Facebook is selling you to advertisers

Global interviewed Taylor Owen, a UBC expert in digital media and global affairs, about Facebook advertising.

“What Facebook offers advertisers is the ability to select very specific criteria and then have Facebook match you with people who meet those very particular characteristics,” he said.

Read more from UBC https://news.ubc.ca/2018/06/26/micro-targeting-how-facebook-is-selling-you-to-advertisers/

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