Friday, 25 May 2018

How can Costco undersell other gas stations by 23 cents a litre?

CTV interviewed Katherine White, a marketing professor at the UBC Sauder School of Business, about Costco’s ability to sell gas for less than their competitors.

“They’re using it as a mechanism to attract consumers to the store,” she said.



Read more from UBC https://news.ubc.ca/2018/05/25/how-can-costco-undersell-other-gas-stations-by-23-cents-a-litre/

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